Hooked: How to Build Habit-Forming Products

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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked: How to Build Habit-Forming Products Download Link

Hooked



Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin


Hooked



Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Portfolio


Hooked



Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin Canada


Invisible Influence



Author by : Jonah Berger
Languange Used : en
Release Date : 2017-06-20
Publisher by : Simon and Schuster


Designing For Behavior Change



Author by : Stephen Wendel
Languange Used : en
Release Date : 2013-11-05
Publisher by : "O'Reilly Media, Inc."


INSPIRED



Author by : Marty Cagan
Languange Used : en
Release Date : 2017-11-17
Publisher by : John Wiley & Sons


Growth Hacker Marketing



Author by : Ryan Holiday
Languange Used : en
Release Date : 2014-09-30
Publisher by : Penguin


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